Recent advancements in technologies have made the aspect of entertainment more dynamic over the years. The emerging lifestyle trends have created a strong market for entertainment in India. In a country like India, cinema is the most popular form of entertainment for a vast section of the society. And here Salasar brought in a new concept in cinema viewing through its Digital Cinemas. With 150 seats, the amazing digital Dolby surround sound systems are there for life like experience, making them perfect destinations for total entertainment. The precise market analysis and reacting accordingly on time has rewarded us immensely.